Search Engine Optimization is the art of driving organic traffic to your website. I call it an art form because it takes a specific knowledge based on how search engines work in combination with creativity, logic and patience.
Some seo companies charge thousands of dollars each month with dedicated seo managers focused on big sites. These individuals are committed to driving organic traffic to websites.
To clarify, organic traffic are those search results which are not ads. Ads will typically have "ad" next to the search results but it's surprising how many people don't realize they are ads even though "ad" is quite visible next to the url (website address).
SEO basics. When a company manages your websites SEO these are a few of the things they will do each month to improve your traffic.
1) Keyword Analysis. This involves evaluating the best keywords which will help drive quality traffic to your website. More times than not, your website will have a tough time getting the number 1 ranking with a highly desirable keyword phrase. You can't always compete against those companies who have a full time seo manager. Sometime it's better to be number 3 or 4 in the 2nd or 3rd best keyword phrase because you don't have to compete against the market leaders.
2)Relevant High Quality Fresh and Frequent Content. The old old saying content is king is still true, but more importantly we need to look at it as relevant high quality content. For the past 20yrs the amount of pages of content on the internet has grown exponentially. To that end not any content will do. Content on your site must mirror what people are looking for. Aside from relevant content is the frequency of relevant content. The more frequent and relevant the more crawling and indexing will occur over time. Crawling is the term for what search engines do when they look at your website. indexing is assigning a rank to your site based on the search query. This rank constantly fluctuates based on algorithms which also change.
3)Meta tags: You may or may not have heard of this term. To simplify, this basically tells search engines what to look for on your website in relation to search relevance.
4)Backlinks. These are the number of relevant high ranked websites which link to your site.
5)Longevity. Search engines like Google favour longevity and fresh content.
These are just a few points which help build organic rankings and traffic. If you are looking for an affordable and cultivating seo management strategy let Balla Media take your website to the next level
