It never ceases to amaze me how financial institutions deliver their marketing message in the same run of the mill, clichéd, hoaky, patronizing fashion. When financial institutions attempt to deliver a "Personal" correspondence through direct mail letters petitioning how they will save you money or have your best interest in mind, the message many time comes through as disingenuous.
Why do most of the images in a financial advisor or mutual fund ad have to include a cup of coffee with a couple, man or woman either sitting on a sofa smiling in comfort. This visual is so commonplace and trite. Attention marketing departments or agencies of financial institutions please change up the conventional and uninteresting advertisements to creative, contemplative and meaningful messages.
I won't point out any specific slogans as to not offend your financial institution of choice however I just want to point out most people are not richer than they think.
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